What is your why? What is your how? What is your what? Tell me about you and where life/business is at? What is your business and why did you start? What’s the big dream and vision long term? What are your personal/business values? What are your core offers? What makes you money? How do you currently position yourself in terms of affordability? How do you want to position yourself in terms of affordability? Who do you currently attract? Who do you want to attract and what age bracket are they? Let’s create a brand persona... name, age, live, employment, family situation If your brand was a person, how would you describe them? How do you want to be perceived? What’s the vibe? **Chat about the sensory branding (5 senses)** Branding isn't just the logo, its the experience see, touch, smell, taste, hear Official name and meaning? Tag-lines / phrases / EST date / descriptions to include? Caps preference? (CAPS, Title Case, lowercase) Font preferences? Logo style? (Illustration based, type based) Illustration ideas? Specific supporting graphics / sub marks? Colour ideas + patterns and texture ideas? Where will your brand be used? Is there anything you’d like me to know before I get started? Thank you!
